Reviewers are not your QA team
If the reviewer cannot enter the app, you lose days. Business apps fail review for predictable reasons.
Prep that prevents bouncing
- Demo account with sample data that shows the core value
- Privacy nutrition labels that match actual SDKs
- Permission strings that explain real usage
- Payments — digital goods vs physical/services clarity
- Metadata — screenshots that reflect the current UI
TestFlight is not optional
Internal + external testing catches the “works on my phone” gap before review.
When backend environments bite you
Point the review build at a stable environment. Reviewers hitting a sleeping staging server looks like a broken app.
Rayaxis handles iOS delivery including the unglamorous store paperwork so client launches do not stall on guideline footnotes.